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Channel: strategies – BMS.co.in : Bachelor of Management Studies
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Walgreen Company Analysis

1)Company and its genesis For 7 straight years, Walgreen’s has been named one of Fortune Magazine’s “Most Admired Corporations In America.” Walgreen’s is celebrating its centennial. Walgreen Co. was...

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Problems faced by Entrepreneurs

A business enterprise comes into existence due to the efforts of entrepreneurs who come together with experts & professionals who are well integrated to form the startup functions.However, there...

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FYBMS & SYBMS Toppers’ Interviews 2014-15: Their Journey, Success Tips &...

Nothing reads more encouragingly than the true success story of visionary BMS students who have cleared Semester exams this year with amazing grades. The journey has not been easy for a BMS student who...

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Explain The Media Scheduling Strategies / Methods

  Media Scheduling: Media scheduling decisions are the decision about the timing, continuity & size of the ads.   Media Scheduling strategies(methods): It is concerned with the scheduling of...

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Explain The Brand Positioning Strategies

Meaning:- Brand is a specific terms & includes a name, symbol, sign or design given to a product for easy identification.   Brand positioning: According to Philip kotler, positioning “is the act of...

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What Are The Retail Growth Strategies?

  Four types of growth opportunities that retailers may pursue are: market penetration, market expansion, retail format development, and diversification. Market Penetration- A market penetration...

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What Are Brand Positioning Strategies?

  Positioning involves capturing the mind space of the consumers with a distinctive feature or benefit of the brand.” Following are the major positioning strategies : 1. Positioning by price . 2....

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