Walgreen Company Analysis
1)Company and its genesis For 7 straight years, Walgreen’s has been named one of Fortune Magazine’s “Most Admired Corporations In America.” Walgreen’s is celebrating its centennial. Walgreen Co. was...
View ArticleProblems faced by Entrepreneurs
A business enterprise comes into existence due to the efforts of entrepreneurs who come together with experts & professionals who are well integrated to form the startup functions.However, there...
View ArticleFYBMS & SYBMS Toppers’ Interviews 2014-15: Their Journey, Success Tips &...
Nothing reads more encouragingly than the true success story of visionary BMS students who have cleared Semester exams this year with amazing grades. The journey has not been easy for a BMS student who...
View ArticleExplain The Media Scheduling Strategies / Methods
Media Scheduling: Media scheduling decisions are the decision about the timing, continuity & size of the ads. Media Scheduling strategies(methods): It is concerned with the scheduling of...
View ArticleExplain The Brand Positioning Strategies
Meaning:- Brand is a specific terms & includes a name, symbol, sign or design given to a product for easy identification. Brand positioning: According to Philip kotler, positioning “is the act of...
View ArticleWhat Are The Retail Growth Strategies?
Four types of growth opportunities that retailers may pursue are: market penetration, market expansion, retail format development, and diversification. Market Penetration- A market penetration...
View ArticleWhat Are Brand Positioning Strategies?
Positioning involves capturing the mind space of the consumers with a distinctive feature or benefit of the brand.” Following are the major positioning strategies : 1. Positioning by price . 2....
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